An initial suggestion was to name the NBA star's line Michael Jordan, but this was rejected by Nike.
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Sonny Vaccaro on Michael Jordan's Nike Contract: 'Without Me, He Doesn't Sign', News, Scores, Highlights, Stats, and Rumors
Nike, Inc. - Wikipedia
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How The Air Jordan Sneaker Line Got Its Name
Michael Jordan sneakers fetch auction record $2.2 mln
Nike teamed up with Snap and Darkstore to pre-release Air Jordan III 'Tinker' shoes on Snapchat
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Error Jordan: Key figures still argue over who was responsible for Nike deal
NBA: Cultural impact of Jordan sneakers goes far beyond basketball - ESPN
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