Upfield relaunches I Can't Believe It's Not Butter, adds new variant - FoodBev Media

Upfield has relaunched spread brand I Can’t Believe It’s Not Butter in the UK, alongside updated packaging and a new addition.

spreads Archives - FoodBev Media

I Can't Believe It's Not Butter Fabio Commercial (1996)

Upfield revives I Can't Believe It's Not Butter brand name after two-year gap, News

I Can't Believe It's Not Butter Fabio Commercial (1996)

Butter Compartment: Retirement Party by I Can't Believe It's Not Butter!

Reformulated I Can't Believe It's Not Butter!, 2014-12-03, Refrigerated Frozen Food

Upfield Launches World's First Plastic-free, Recyclable Tub for Its Plant Butters and Spreads - Perishable News

Best New Food Concept

I Can't Believe It's Not Butter Fabio Commercial (1996)

Upfield revives I Can't Believe It's Not Butter brand name after two-year gap, News

Dessert with @Ed Matthews big up to him #beavo #bigup #2chew #eddmatth