After Backlash, Target Becomes Latest Brand to Shift Pride Marketing - The New York Times

Bud Light, Target Boycotts Show How Culture Wars Came to Retail After 2020 - Bloomberg

At NYC's Pride March, Worries About LGBTQ Rights - The New York Times

Pride Month was once an easy win for brands. Now, the stakes are much higher

Ad Flap Leaves Bitter Aftertaste for Bud Light and Warning for Big Business - The New York Times

Target removes Pride Month products after backlash against LGBTQ support : NPR

Battle for Pride: What you need to know about the Target backlash - TheStreet

Target hit with shareholder lawsuit after Pride backlash damaged stock price

Top 5 Examples of Infamous Market Research Failure

Target says backlash against LGBTQ+ Pride merchandise hurt sales : NPR

Target Is the Latest Proof—Going Woke Means Going Broke