Petit Bateau is in France the reference for babies, kids and adults clothing & underwear. It is perceived as an iconic french brand with a strong emotional resonance. They sell in their own stores and through multi-brand stores such as department stores with an international presence. Previous packaging was boring & hiding products. As a […]
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Petit Bateau Packaging Redesign - World Brand Design Society
Petit Bateau x Water Family - Séverine Assous