Under Armour Branded: Becoming Nike's Biggest Rival Brand

It's no secret that Nike is the powerhouse regarding branding and athletic wear. But Under Armour is quickly making a name for itself as one of Nike's biggest rivals. Under Armour branded merchandise can be found nearly as all major athletic wear outlets today.We will look at what has made UA so successful and how

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Under Armour Branded: Becoming Nike's Biggest Rival Brand

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