Aerie's body-positive marketing may be paying off

Aerie is kicking Pink’s butt. The lingerie division of American Eagle Outfitters helped lift the company to record sales this quarter, largely at the expense of the Victoria’s Secret-owned Pink bra…

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It turns out that body positive #AerieMan campaign was just an

Aerie's Body Positive Message Sent Sales Skyrocketing

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I have 36DDD boobs - my high-waisted Aerie bikini is a godsend on the days I'm not feeling body confident

Retailers, Page 38

May 31, 2018 New York Post

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Yes, Body Acceptance Is Profitable. Just Ask American Eagle's Aerie

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