The increasing adoption of consumers using voice-enabled digital assistants provides new opportunities and learnings for businesses.
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PDF) Effects of voice assistant recommendations on consumer behavior
The future of voice assistants in marketing & business
The impact of voice assistants on consumer behavior: PwC
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Siri, Alexa, and Google Assistant popularity varies across US age
Optimizing the usage of voice assistants for shopping
The impact of voice assistants on consumer behavior: PwC
Alexa, do voice assistants influence consumer brand engagement