Adidas said it plans to divest the underperforming brand Reebok that it failed to revive 15 years after buying the label to help compete with archrival Nike.
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Adidas's sale of Reebok makes strategic sense all round
Adidas considers selling off its Reebok brand
Adidas agrees to sell struggling Reebok for $2.5bn to Authentic Brands
Adidas plans to sell struggling Reebok brand
adidas Is Reportedly Selling Struggling Reebok