Knix's $320 million sale to Essity marks one of Canada's largest exits by a female founder

Joanna Griffiths founded the brand known for its leakproof underwear in 2013. It's now valued at over $400 million.
Joanna Griffiths founded the brand known for its leakproof underwear in 2013. It's now valued at over $400 million.

Body Magazine // Wholesale Lingerie News

Joanna Griffiths (@jogriffiths) / X

Knix Brand Acquired by Essity for Largest Exit by Canadian Female Founder

MacKenzie Scott Gives $1.7 Billion to Historically Black Colleges and Other Groups - The New York Times

Knix acquired for $320 million - Bizwomen

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Canadian Women's Undergarment Brand Knix Expanding Further with Stores and Significant Growth [Founder Interview]

Journal News Today ONLINE CONTENT & INTERVIEWS, Karen J. Lee, Editorial Director

MacKenzie Scott Gave Away Billions. The Scam Artists Followed. - The New York Times

Joanna Griffiths (@jogriffiths) / X

Essity buys 80% of Canadian leakproof apparel maker Knix Wear