1953 – Perma-lift and the Bullet Bra – Mid-Century Page

Perma-lift introduced the iconic cone-shaped bullet bra with “magic inset” for uplifting support, shaping mid-century fashion.

Perma Lift Bra - UK

1953 – Perma-lift and the Bullet Bra – Mid-Century Page

A Girl and Her Girdle Envisioning The American Dream

Perma-lift Shapewear Ads from the 1950's – Mid-Century Page

50s bras - Gem

Exhibition: Lift & Separate: Technology and the Bra. Chapter 5

Perma-Lift Lingerie — Vintage original prints and images

Vintage bra ads

Pin on The 60's

Perma-Lift Archives The Underpinnings Museum